Cookie Policy
This Cookie Policy explains how Notifi, a division of SwiftBel Inc. (“Notifi”, “we”, “us”), uses cookies and similar technologies on notifi.co. It should be read together with our Privacy Policy, which describes how we handle personal information more broadly.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your actions and preferences, understand how visitors use the site, and measure the effectiveness of marketing. Similar technologies — such as pixels, scripts, and local storage — work in comparable ways, and we use the word “cookies” to cover all of them.
How we use cookies
We use cookies for three purposes: to operate the site reliably (essential), to understand how the site is used so we can improve it (analytics), and to measure and improve our marketing (advertising). We do not use cookies to sell your personal information.
Cookies we use
| Provider | Purpose | Typical cookies | Duration |
|---|---|---|---|
| Microsoft Clarity Analytics |
Session replay and heatmaps that show us how visitors interact with pages (scrolling, clicks, dead-ends) so we can fix usability problems. | _clck _clsk CLID ANONCHK MR MUID SM |
Session – 13 months |
| Google Ads Advertising |
Measures conversions from our Google advertising and helps us show more relevant ads. | _gcl_au _gac_* |
90 days – 13 months |
| Meta (Facebook) Pixel Advertising |
Measures conversions from our Meta advertising and supports audience building for relevant ads on Meta platforms. | _fbp fr |
90 days |
| Calendly Functional |
Powers the “Book a demo” scheduler embedded on our site. Cookies are set only when the scheduling widget loads. | __cf_bm _calendly_session |
30 minutes – 21 days |
| Vercel Essential |
Our hosting provider. Serves the site and may use strictly necessary cookies for security and load balancing. | — | Session |
Third-party providers may change their cookie names and lifetimes from time to time. For current details, see each provider’s own policy: Microsoft, Google, Meta, Calendly, Vercel.
How to manage cookies
You have several ways to control cookies:
- Browser settings. Every major browser lets you block or delete cookies. See instructions for Chrome, Safari, Firefox, and Edge. Blocking all cookies may affect how parts of the site work.
- Advertising opt-outs. You can opt out of personalized advertising via Google Ads Settings, Meta Ad Preferences, and industry tools such as YourAdChoices or Your Online Choices (EU).
- Global Privacy Control / Do Not Track. Our site does not currently respond to DNT or GPC browser signals, but the opt-outs above remain fully effective.
Changes to this policy
We may update this Cookie Policy as our site or the law changes. We will post the updated version here and revise the effective date above. Significant changes may also be highlighted on the site.
Contact us
Questions about cookies or privacy? Email us at help@notifi.co.